There are a lot of interesting new materials on the market that include apple, pineapple, coffee, mushroom and other natural fibers. We do not shy away from them, but they have to be able to keep up with the wonderful and long-lasting properties of leather. Some projects are still in the development phase and not ready for the market, others have simply not convinced us of the quality. And then there is artificial leather, which is marketed as vegan and animal-free, but for which plastic (polyurethane PU and PVC) is used. For us, this is the opposite of a sustainable and forward-looking option.
Nevertheless, if we want to stop climate change, we need to drastically reduce the consumption of animal products. We advocate for more conscious consumption and ethically just husbandry of farm animals. But research is also on the right track. There are some exciting, purely plant-based and naturally degradable approaches. It will still take a little while before these are a real option for us.